Peran Sosial Media Marketing pada Minat Berkunjung Followers Instagram Kafe Warung Butut Purwakarta Jawa Barat
Keywords:Social Media Marketing, Visit Interest, correlation
The objective of this research is to find out a relationship between social media marketing and interest in visiting, and to find out which one dominates the most.
This research is using four independent dimension, that is context, communication, collaboration and connection, and using four dependent dimension, that is awareness, interest, desire, and action. After to review literature, this data in the research is collected through questionnaires via GoogleForm on 95 respondents. The sampling technique is used systematic random sampling. The technique of data analysis method is quantitative analysis validity test, reliability, correlation, and correlation coefficient.
According to data analysis, the result of this research of indicators on this research were valid and reliable, 0.97 for (x) variable and 0.93 for (y) variable. The most dominant value in the dimensios of social media marketing were context dimension 46% or 44 respondents were strongly agree. On dimensions of interest visited awareness dimension 46% or 43 respondents were strongly agree. In r count on correlation test was 0,43, there has a context between social media marketing and visit interest and has a strong correlation. On the correlation coefficient was 18% and that meaned social media marketing has a connection to interest visit 18%.
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